West Elm Hospitality Brief
Seating Design for Shifting Environments
Design a hospitality-focused chair that embodies West Elm’s refined aesthetic while pushing the brand forward through thoughtful innovation. The chair must be offered in two versions: one with arms and one without. It should be structurally sound to support 200 lbs continuously for 12 hours, ensuring long-term comfort and durability in commercial use. The goal is to develop a solution that balances style, strength, and adaptability, elevating West Elm’s presence in modern hospitality spaces.